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Build a working AI system for your agency and learn what makes it last.
Hosted by White Label IQ and ManagedCoder.
In three hours, you’ll build a powerful control tower—a single management layer—that connects your agency’s data and sits above every other tool you use.
You leave with it running, plus the structures to build the next one yourself.
Systems thinking is what will separate the agency leaders of the next few years from everyone still trading prompts. You’ll learn it and use it in the same room.
We work with agencies on AI adoption every day. We’ve seen plenty of tools built and most of them abandoned inside ninety days, so this afternoon is built around the part that keeps them alive.
Three hours in Manhattan on Wednesday, October 28, then networking with food and drinks. No code required.
Request an inviteBy invitation. Thirty seconds to ask.
(we mean all of them)
You’ll be lost by minute ten, and we won’t slow the room down.
You should be teaching this workshop.
Wrong Wednesday. You’ll be working for three hours.
You tell clients you’re adapting to AI. Privately, nothing is running. A workspace nobody has edited since February. An automation throwing the same error since March. A subscription still on the card.
You think you’re the only one. You aren’t. 84% of agency leaders say they’re adapting their operations for AI. Between 13% and 16% have finished the thing they called most important themselves. Nobody in your peer group has said it out loud.
It’s the most common condition in this industry, and it’s fixable in one afternoon.
Shahed Islam built it, and he’ll build it with the room. It’s a management layer for your own data that sits outside every other tool you use, so your context lives in one place you control instead of trapped inside whichever product you happened to start with. Yours, configured, working before you go home.
Governance, gates, loops, and the five system prompts you can use on Thursday morning. This is the part that decides whether the tool still works in January, and it’s the reason the afternoon doesn’t end at the build.
Three hours. One system. Yours to keep.
Which means most of your competitors are saying it and not doing it. The advantage is sitting there for whoever takes adoption seriously first, and every month more of the field catches up.
Their clients are already moving. 91% say working with an agency makes them more likely to hit their goals, while 42% expect to cut what they spend with agencies inside a year. Clients still want your thinking. They’re buying less of your doing.
These are from Agency Core and Agency Edge, two primary research studies of 579 agency leaders and 400 of their clients. Primary research on this industry barely exists, so most agencies are working from guesses. I co-founded Agency Core, so weigh it accordingly. It’s public, the methodology is on the site, and you don’t have to give anyone your email.
Why the tools you’ve tried didn’t stick, and what the leaders in this industry are doing instead. Taught against your agency’s real situation rather than a made-up example.
Your control tower, working before you leave.
Ownership, data, and what happens the day it breaks.
Same room, no agenda, nobody presenting. Format and details in your confirmation.
Brian, Shahed and Erik are in the room the whole time. Bring the thing you already tried to build and get direct feedback on whether it’s worth finishing, and what it would take.
Requests close Tuesday, October 27.
Another workshop. Great.
What’s different about this one?
Most workshops are someone talking at you for three hours. You take notes, you nod, you go home, and nothing in your agency changes.
The good ones hand you a tool at the end, which is nice until it breaks or the platform changes, and then you’re back to square one because nobody told you how the thing actually worked.
We’d rather you didn’t need us twice. So you’ll build something real, and then we’ll show you the thinking behind it: how to put it together so it holds, how to pick what’s worth building next, how to spot it going wrong before a client does.
Learn that, and it doesn’t matter what tool you’re using next year. You’ll rebuild it, or change it, or scrap it and start again, on your own.
And you’re not doing it alone in there. Brian, Shahed, and Erik are in the room all afternoon, waiting to be useful. Pull one of them over, show them what you’re stuck on, and get a straight answer.
Request an inviteWednesday, October 28.
Three hours plus food and drinks.
Bring one real problem.
Three people are asking for your Wednesday afternoon.
Worth checking all three before you say yes.
Builds and runs software for agencies, with their clients’ data inside it. Which means when it breaks at 2 am, his phone is the one that rings. He also co-founded the Agency Core research on this page.
Started SJ Innovation in 2004 and somehow ended up with 140 people in four countries. Built Control Tower because he needed it, then discovered everyone else did too.
Twenty-five years agency-side, including Blue Tangerine and Digital Velocity. He has heard every version of “we’re going to build that internally” and knows how those usually end.
AI is eating part of what my company sells.
I’m not going to pretend otherwise.
I run a software development shop. Some of what shops like mine sell is getting cheaper and easier to replace every month, including some of what we sell. I’m not going to stand in a room and claim different.
Here’s what I’ve watched happen instead. The building got easy. The keeping got harder. Someone still has to own the software after it works, and someone still takes the 2am call when it breaks with a client’s data inside it. That part hasn’t moved at all.
Most of what gets built at events like this one stops working within ninety days. Nobody owns it, nobody documented it, and the person who built it got busy. So the last stretch of the afternoon is about those ninety days rather than the build.
You’ll leave with software that runs. I’d rather you leave with software that’s still running when you’ve forgotten this Wednesday happened.
One Wednesday afternoon in Manhattan, and you go home with a working control tower for your agency and the structures to build the next one. There’s no ticket price, no pitch from the stage, and no offer waiting for you afterward. If you want to talk about working together, find us at dinner.
The room is by invitation, and it’s capped. Requests close Tuesday, October 27.
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Thirty seconds. No pitch.
You don’t. Nobody in the room writes code by hand.
Enough to have used one of these tools for real work. Past that, the room holds owners of twenty-person shops alongside people who’ve already shipped their own internal software. Both will be busy for three hours.
Then skip it rather than half-attend. Three hours, then dinner if you want it.
A laptop, and the AI project you already started and never finished.
Manhattan. We send the address, plus anything you need set up beforehand, well before the day.
No. You build on sample data we provide.
Yes, if they can make decisions about how your agency works.
